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YouTubeKen Hughes | The King of CX | Keynote Speaker
Are You Trapping Your Customers | Subscription Models
Don't mistake your recurring revenue stream for actual customer loyalty. They are not the same thing. Many subscription models are quietly designed to profit from customer apathy. If your business model relies on people forgetting to cancel their monthly contract, you are not building a brand. You are an entrapment business. When you prioritise ...
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Subscriptions have become the new normal, with people no longer truly “owning” many of the products and services they use. Here’s how the shift is affecting consumers and reshaping their habits. #subscription #games #streaming #consumers #sgnews
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Subscriptions have become the new normal, with people no longer truly “owning” many of the products and services they use. Here’s how the shift is affecting consumers and reshaping their habits. #subscription #games #streaming #consumers #sgnews
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