No wonder the event tagline is Surprise and Shine. Launching new Macs and iPhones isn’t the typical Apple playbook for September, but nothing about the month will be typical with a new CEO, John Ternus,

Apple affirmed a September 9 iPhone event where a foldable iPhone Ultra and two Pro models lead a fall rollout, with no base iPhone 18 until spring 2027.

The iPhone 18 Pro and 18 Pro Max are officially less than two weeks away from a highly anticipated (by some) formal announcement, and I don't think I could be less excited by what Apple has in store for this fall even if the two devices were scheduled to see daylight alongside the "vanilla" iPhone 18 next spring.

Apple's surprise Mac launches are shaking up its usual September schedule just before the iPhone event. One dead after sign crushes Christian festival-goers Lettuce-linked parasite confirmed in 3 new states.