For years, email marketing reigned as the primary form of digital engagement, but as people live in a world where an overwhelming inbox has become a standard practice, it's clear new opportunities are ...

We’ve come to expect that we can use data to track the success of almost everything in our lives. We track our steps to make sure we’re hitting 10,000. We track our sleep patterns and eating habits on ...

Mixpanel, an analytics-focused startup whose backers include Y Combinator, Michael Birch, and Max Levchin, is getting into email analytics today with the launch of a new feature that allow publishers ...

Conversion rates, clicks, and opens are just some of the metrics that email marketers spend ages analyzing and interpreting. Marketers frequently have the right tools to view this type of basic data ...

Google announced two new features in Google Analytics updates that aid how users manage the administration of reports. It issued a redesign of the administration page and an email scheduler update.

LinkedIn added new email metrics for newsletter publishers. New data include emails sends and open rates. LinkedIn notes that the reported data is only an estimate. LinkedIn now offers email analytics ...

Business analytics (BA) is a set of disciplines and technologies for solving business problems using data analysis, statistical models and other quantitative methods. It involves an iterative, ...